What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
We fix computers that are Acer, Asus, Dell, Alienware, HP, Lenovo, Thinkpad, Sony, Toshiba and many more types. Computers that are PC desktops or laptops. The King Electronics & Computer Repair has worked on every type of PC brand to date.
Find us for the best computer repair OK can offer you. Within Oklahoma, computer repairs are done on-site within our office, or at your home / business.
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We are celebrating Teacup Tuesday like royalty with this Duke of Gloucester tea service from the Colonial Williamsburg Collection. The dinner service was originally made for William Henry, Duke of Gloucester, circa 1770. This extraordinary pattern, featuring twenty colors and 22k gold, is one of the finest manifestations of the Rococo style. The design incorporates colorful fruit and imaginary insects within a rim of green enamel and gold flecking.
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MARIPOSA HAS ADDED A NEW CATEGORY WITH THE CLEVERLY TITLED TRAYCHIC, A COLLECTION OF 50 STYLISH HEAT-SAFE TRAYS COMPOSED FROM A STATE-OF-THE-ART RESIN COMPOUND APPROVED FOR FOOD AND SAFE FOR THE ENVIRONMENT.
MARIPOSA – the Massachusetts brand launched almost 40 years ago by Livia Cowan, who had a vision that tableware could be created from 100% recycled glass and aluminum – brings that same sustainability agenda to a new category, TrayChic! (exclamation point all theirs). “...
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It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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THIN AND SIMPLE says it all, a perfect moniker for Pampa Bay’s latest juggernaut, a throwback to the shapes and looks the company achieved in stainless steel, its one-time material of choice, a decade ago. Then, in 2016, Carlos Barbagallo, president and owner, decided to segue into the dishwasher-safe, tarnish-free porcelain that looks like metal, using a proprietary, state-of-the-art technology that’s neither painted nor glazed. “Thin and Simple is our homage to the looks we ...
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According to the U.S. Small Business Administration, 50% of businesses fail within five years of opening; fewer still make it to their 10th anniversary. So a company with legs surely must doing many things right, right? Not necessarily. Even if you’re providing a great product or service, the most important requisite to success lies in the customer experience. If customers feel ignored by your support team after having a bad experience with a product or service, they’ll shift for a ...
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How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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Have you ever noticed a category of wine that wasn’t labeled for drinking but rather for cooking? What is the difference between cooking wine and regular wine and can you use either? While you are able to put any regular wine into a dish, cooking wines are designed specifically for cooking. So let’s talk about what cooking wine is.
The main difference between cooking wine and drinking wine is the quality of the drink. Regular wine is finer and more flavorful and also has a stronger ...
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I discovered a page on Amazon’s site proclaiming that Amazon supports small businesses. That is news to me and many small businesses which have been attacked by Amazon, its deep pockets, and its army of millions of delivery people and thousands of warehouses. Amazon’s page says it helps small businesses, which it defines as having under 100 employees and less than $49 million in sales. (It says it uses Gartner’s definition.)
Great news: I have created another special training video for retailers for the holiday season. In this video, I share three easy steps to help you promote free shipping to help increase your holiday sales.
My training covers:
Add free shipping to your account settings.
Add a banner promoting free shipping, sales and/or events.
Add a slide promoting free shipping, sales and/or events.
Offering free shipping will help you increase your sales opportunities because customers will look...
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We'll all be spending a lot of time in the kitchen over the holidays. Do you need a refresh of your kitchen tools and accessories assortment?
it's not too late to have Rösle in your store (kitchen!) this holiday season. Rösle products are in stock and shipping within 48 hours of placing an order.
Bridge members have seen great success with the kitchen line Rösle, which offers reliable, high-quality tools made in Germany.
Swarovski takes its seat at the table with the Swarovski x Rosenthal Signum Collection. Drawing inspiration from precision-cut crystal, Austrian art movements, geometry, and a vibrant selection of moreish candy colours, the Signum collection celebrates the art de la table; the pleasure of setting a table. Intense colours, gossamer-thin golden accents, and genuine Swarovski Crystal engraved with the brand’s iconic swan, all work to realize this
collection in vivid reality.
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RetailDive shares that Levi's is opening a shop within a shop in Hudson’s Bay's Vancouver store. We believe in this concept. Bridge offers an online shop-in-shop experience via its Product Syncing service.
When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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Bridge has teamed up with 23 premium brands to offer an exciting promotion. A retailer can place an order at the Atlanta show and get $200 off its wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The store's Bridge account will also contain other products that the brand offers. With this approach, the stores can quickly...
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142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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